Do you consider SEO a part of marketing or a separate job?
I did a webcast on marketing careers for the Aquent and the AMA in September, 2008. We got a lot of questions during and after the webcast and here’s how I answered one of them. – Matt Got this...
View ArticleGive It Away, Give It Away, Give It Away Now
I wrote this about a year ago but still think it’s relevant and true. What do you think? – Matt On Twitter the other day talking with the Conversation Agent about the Associated Press’ decision to go...
View ArticleMarketingProfs B2B Forum, Boston 2009 – Assorted Afterthoughts
I spent Monday and Tuesday at MarketingProfs B2B Forum where I moderated a panel on “creating robust content to engage customers and prospects.” The panelists – Phil Juliano of Novell, Valeria Maltoni...
View ArticleLike Soilent Green, Content IS People
Last week on Twitter, Lewis Green asked if anyone was interested in writing a guest post for his blog, bizsolutionsplus. I said I’d been playing around with the idea of content as a process, not a...
View Article“It Doesn’t Feel Like Marketing”– Matthew T. Grant on Noteworthy Content
Kyla Cullinane interviewed me during MarketingProfs’ B2B Forum last month. The topic was “How to Make your Online Content Stand Out.” Briefly stated, I believe that your content will stand out if it is...
View ArticleA Quick One on “Content Strategy for Marketers”
Doing some research on content marketing and how companies source or buy content and came across this concise (don’t let the slide count fool you), thorough overview of the steps involved in the...
View ArticleTwo Thoughts on the Link Economy
This Sunday past, Richard MacManus published an article on ReadWriteWeb.com entitled, “Content Farms: Why Media, Blogs & Google Should Be Worried.” MacManus believes that Google et al. should be...
View ArticleIs Marketing Mainly Manipulation or Might It (also) Be Education?
Last spring, while attending a lovely brunch, I got into an unexpectedly heated dispute with the host and one of the guests, professors at a local business college, about the Nazi philosopher, Martin...
View ArticleContent Marketing and the Hegelian Dialectic
In the olden days, the watchword was: “Content is King!” Thinking on this now, however, I’m not sure that that it was ever really true. Certainly, if your site featured lots and lots of stuff that lots...
View ArticleVot Are You Voorking On?
I’m in the middle of a bunch of projects right now. One project has me writing about security in the cloud. Apparently, security concerns are one major obstacle to adoption of the cloud, in spite of...
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